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Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In fact, 93 percent of all online experiences start with a search engine, and with Google being the most popular search engine, consumers head to Google to check out their options before making a purchasing decision.
Now, the question is – is your financial services website present or visible enough to respond to their needs and inquiries? This is where SEO, or Search Engine Optimization, comes into play.
Your financial services firm needs to win more clients. And while referrals are great, they aren’t helping you scale in a big way. In order to really grow your business, you need marketing. But a full-time CMO and marketing team is expensive and now isn’t the right time to make that kind of investment. With the rise of remote and freelance workers in the U.S., many small businesses are outsourcing their marketing efforts to a Fractional CMO. A Fractional CMO is a C-level marketing professional who works with companies to remotely grow their business.
To grow your assets, you need to bring on more clients. And as some of your existing clients age out, you’ll need to start attracting a younger crowd. And that crowd is living online. According to a Demand Gen report, 47% of buyers viewed three to five pieces of content before engaging with a sales rep. That means that your prospects need to view three to five blog posts, videos, newsletters, whitepapers or infographics before they’ll start taking your calls or agree to meet with you.
In order to expand your customer base and increase your financial advisory firm’s revenue, you need to invest in marketing. But bringing on a full-time
The coming decade is sure to be one of the most exciting yet thanks to the rapid developments in technology, automation and Artificial Intelligence. Though
Social media is no longer an optional marketing tactic for financial advisors. According to a survey conducted by Putnam Investments, 84 percent of financial advisors
Most professionals spend a good chunk of the day in their inbox, which means it’s a great place for your business to be. That being
Picture this. You’re browsing through Facebook and you find a sponsored post of a shirt that you absolutely must-have. You click on the post, and
Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In
Financial advisors have historically relied on word of mouth, referrals and minimal outbound marketing tactics to expand their client base and increase their book of
2019 ONLINE RETAIL MATH: GET THE CHEAT SHEET
Large, successful e-commerce companies are looking at five KPIs in 2019 to grow their businesses profitably.
KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION
Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy.
THE DUMMIES GUIDE TO ENTERPRISE CUSTOMER DATA PLATFORMS
Marketing technology has been shown to increase lead conversions, improve sales, raise customer lifetime value (CLTV), and boost average deal sizes.
Mars presents: a spooktacular digital Halloween
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. The post Mars presents: a spooktacular digital Halloween appeared first on MarTech Today.
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques. The post How to kickstart your channel on Roku and stand out: A comprehensive guide appeared first on MarTech Today.
How Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world. The post How Bacardi served up a new digital experience for consumers appeared first on MarTech Today.
Three key ways the Covid-19 pandemic has changed digital advertising strategies
Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well – and yet many companies... Read more » The post Three key ways the Covid-19 pandemic has changed digital advertising strategies appeared first on Marketing Tech News.
How to acquire and retain the attention of 200 million ‘ad aware’ users
Adjusting to any new environment is hard at the best of times, but back in March many of us had to come to grips with a new type of office: our homes. The kids screaming in the background during a video call, the moment of panic when the internet connection dropped, the constant snacking every... Read more » The post How to acquire and retain the attention of 200 million ‘ad aware’ users appeared first on Marketing Tech News.
Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide
For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger... Read more » The post Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide appeared first on Marketing Tech News.
Orbit makes dating easier for young adults living with their parents
With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.
Old Navy gets cozy with pop culture in holiday ads, YouTube series
Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.
Forrester: AI, automation will shrink ad agencies in 2021
Agencies could look different in the future, boasting more entrepreneurialism and creative support not just for CMOs but the broader c-suite as well.
Pinterest Adds 26 Million More Users, Sees Revenue Jump in Q3
Pinterest has shared its latest performance update, showing another solid period of growth for the company.
Zuckerberg, Dorsey Appear Before Senate in Hearing Over Potential Reforms for Section 230
Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey both faced questioning over their policy decisions in the US Senate as part of proposed reforms to protection laws.
Snap Launches Second Annual 'Friendship Report' Which Examines How People are Connecting During COVID-19
Snapchat has released a new report which looks at how people are connecting in 2020, and how the pandemic has impacted social relationships.
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