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“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.
Welcome back to our three-part series on best practices for on-page SEO. If you’re just joining us, we’ve already covered the importance of good content and how to find and implement keywords. And in part three of our series, we’re going to cover seven of the HTML elements you need to consider in your on-page SEO strategy. First and foremost, is your title tag.
If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.
Today’s landscape of digital marketing and marketing technology calls for systems that help simplify the sales process and fine-tune the sales funnel. This is where
In order to expand your customer base and increase your financial advisory firm’s revenue, you need to invest in marketing. But bringing on a full-time
The coming decade is sure to be one of the most exciting yet thanks to the rapid developments in technology, automation and Artificial Intelligence. Though
Social media is no longer an optional marketing tactic for financial advisors. According to a survey conducted by Putnam Investments, 84 percent of financial advisors
Most professionals spend a good chunk of the day in their inbox, which means it’s a great place for your business to be. That being
Picture this. You’re browsing through Facebook and you find a sponsored post of a shirt that you absolutely must-have. You click on the post, and
Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In
Financial advisors have historically relied on word of mouth, referrals and minimal outbound marketing tactics to expand their client base and increase their book of
- 2019 ONLINE RETAIL MATH: GET THE CHEAT SHEET
Large, successful e-commerce companies are looking at five KPIs in 2019 to grow their businesses profitably.
- KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION
Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy.
- THE DUMMIES GUIDE TO ENTERPRISE CUSTOMER DATA PLATFORMS
Marketing technology has been shown to increase lead conversions, improve sales, raise customer lifetime value (CLTV), and boost average deal sizes.
- Your exclusive MarTech preview is here
Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities. The post Your exclusive MarTech preview is here appeared first on MarTech Today.
- Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment. The post Rethinking your strategic planning for 2021 appeared first on MarTech Today.
- How Rakuten Viki is promoting K-drama to a global audience
A martech stack featuring Movable Ink and Braze is critical to user engagement. The post How Rakuten Viki is promoting K-drama to a global audience appeared first on MarTech Today.
- Sustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activism
Whether you think it is a good thing, or a bad thing, CEO activism is a real thing! There are an increasing number of CEOs taking a stand on political and social issues. Their view is that a company should have a higher purpose beyond maximizing shareholder value, and that they can use their position... Read more » The post Sustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activism appeared first on Marketing Tech News.
- The future of shopping and eCommerce: Perspective from Pinterest
I joined Pinterest in the height of the global pandemic. From my home office and virtual landscape, I’ve spent the past six months scaling our advertising business in the UK and Ireland, as well as working thoughtfully to ensure that Pinners in these countries have a personalised, meaningful experience on Pinterest to help them create... Read more » The post The future of shopping and eCommerce: Perspective from Pinterest appeared first on Marketing Tech News.
- Thinking of going shoppable? Don’t forget to A/B test your video ads
Shoppable video is poised for stardom. Expected to soon become one of advertising’s fastest growing categories, the format is already gaining sizeable investment; with marketing spend climbing by 40% this year in the US alone, up from 33% in 2019. Much of this meteoric rise is due to the recent ecommerce boom. Amid rapid acceleration... Read more » The post Thinking of going shoppable? Don’t forget to A/B test your video ads appeared first on Marketing Tech News.
- Retail marketers invest in livestreams to establish shopping's 'next normal'
The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
- Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
- Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
- TikTok Provides New Video Overview of How to Set Up a TikTok Ad Campaign
Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process.
- Facebook Announces New App Login Parameters to Assist with Transition to Apple's IDFA Update
Facebook has announced new login options within its SDK to ensure app developers can continue to gather user data in light of the coming IDFA changes.
- Google Outlines New Deal to Pay French Publishers for Use of Their Content
Google has announced a new deal to share revenue with French publishers while avoiding more complex regulation on the same.
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