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“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.
Welcome back to our three-part series on best practices for on-page SEO. If you’re just joining us, we’ve already covered the importance of good content and how to find and implement keywords. And in part three of our series, we’re going to cover seven of the HTML elements you need to consider in your on-page SEO strategy. First and foremost, is your title tag.
If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.
Today’s landscape of digital marketing and marketing technology calls for systems that help simplify the sales process and fine-tune the sales funnel. This is where
In order to expand your customer base and increase your financial advisory firm’s revenue, you need to invest in marketing. But bringing on a full-time
The coming decade is sure to be one of the most exciting yet thanks to the rapid developments in technology, automation and Artificial Intelligence. Though
Social media is no longer an optional marketing tactic for financial advisors. According to a survey conducted by Putnam Investments, 84 percent of financial advisors
Most professionals spend a good chunk of the day in their inbox, which means it’s a great place for your business to be. That being
Picture this. You’re browsing through Facebook and you find a sponsored post of a shirt that you absolutely must-have. You click on the post, and
Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In
Financial advisors have historically relied on word of mouth, referrals and minimal outbound marketing tactics to expand their client base and increase their book of
- 2019 ONLINE RETAIL MATH: GET THE CHEAT SHEET
Large, successful e-commerce companies are looking at five KPIs in 2019 to grow their businesses profitably.
- KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION
Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy.
- THE DUMMIES GUIDE TO ENTERPRISE CUSTOMER DATA PLATFORMS
Marketing technology has been shown to increase lead conversions, improve sales, raise customer lifetime value (CLTV), and boost average deal sizes.
- How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity The post How you handle email replies matters for great customer experiences appeared first on MarTech Today.
- A new collective to fight adtech fraud: Friday’s daily brief
Plus Real Story Group's new martech vendor map The post A new collective to fight adtech fraud: Friday’s daily brief appeared first on MarTech Today.
- How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy The post How e-books can provide actionable value to B2B buyers appeared first on MarTech Today.
- Never underestimate AI: How retailers can predict the unpredictable
From hoarding toilet paper to shops shutting their doors, it’s fair to say 2020 was one of the most disruptive years for retailers. According to the ONS, online sales grew by 46% in 2020, compared to the previous year. With consumer behaviour changing rapidly in response to the pandemic, retailers have had to adapt and keep... Read more » The post Never underestimate AI: How retailers can predict the unpredictable appeared first on Marketing Tech News.
- Back to basics: The five Ws and two Hs of individualised marketing science
We live in a 24/7 culture, constantly connected with all of our technological advances and smart devices and hyper-personalised media outlets. That is especially true while we’ve lived and worked at home so much since early 2020. As marketers, we also tend to enjoy living in our own self-created, nonstop working world, filling calendars with... Read more » The post Back to basics: The five Ws and two Hs of individualised marketing science appeared first on Marketing Tech News.
- Three technical trends to consider for your data-driven marketing initiatives
As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilising “big data” for closing in on 20 years, and articles detailing how effective and popular AI will be in marketing go back close... Read more » The post Three technical trends to consider for your data-driven marketing initiatives appeared first on Marketing Tech News.
- KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.
- Brands could lose fickle Gen Zers over poor digital experiences
Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began, a survey by Sitecore found.
- Silk urges people to overcome climate worries on Earth Day
With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor.
- 6 Steps to a Successful Brand Audit That'll Help Improve Your Marketing [Infographic]
A brand audit can help you define and outline your optimal outreach strategy - check out these tips.
- In Ruling on Trump's Ban, Facebook's Oversight Board Has the Opportunity to Change the Platform's Approach
Facebook's independent Oversight Board is about to face its first major test.
- TikTok Adds New 'Business Creative Hub' to Highlight Relevant Trends and Tips in Brand Use
TikTok has added a new creative showcase element for TikTok Business profiles, along with a new overview of key tips.
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