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6 SEO Tips to Bring in More Leads for Your Financial Services Firm

Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In fact, 93 percent of all online experiences start with a search engine, and with Google being the most popular search engine, consumers head to Google to check out their options before making a purchasing decision.

Now, the question is – is your financial services website present or visible enough to respond to their needs and inquiries? This is where SEO, or Search Engine Optimization, comes into play.

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How to Grow Your Financial Services Firm with a Fractional CMO

Your financial services firm needs to win more clients. And while referrals are great, they aren’t helping you scale in a big way. In order to really grow your business, you need marketing. But a full-time CMO and marketing team is expensive and now isn’t the right time to make that kind of investment. With the rise of remote and freelance workers in the U.S., many small businesses are outsourcing their marketing efforts to a Fractional CMO. A Fractional CMO is a C-level marketing professional who works with companies to remotely grow their business.

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6 Marketing Initiatives that Will Build Your Financial Advisory Firm’s Client Base

To grow your assets, you need to bring on more clients. And as some of your existing clients age out, you’ll need to start attracting a younger crowd. And that crowd is living online. According to a Demand Gen report, 47% of buyers viewed three to five pieces of content before engaging with a sales rep. That means that your prospects need to view three to five blog posts, videos, newsletters, whitepapers or infographics before they’ll start taking your calls or agree to meet with you.

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  • Three key ways the Covid-19 pandemic has changed digital advertising strategies

    Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well – and yet many companies... Read more » The post Three key ways the Covid-19 pandemic has changed digital advertising strategies appeared first on Marketing Tech News.

  • How to acquire and retain the attention of 200 million ‘ad aware’ users

    Adjusting to any new environment is hard at the best of times, but back in March many of us had to come to grips with a new type of office: our homes. The kids screaming in the background during a video call, the moment of panic when the internet connection dropped, the constant snacking every... Read more » The post How to acquire and retain the attention of 200 million ‘ad aware’ users appeared first on Marketing Tech News.

  • Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide

    For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger... Read more » The post Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide appeared first on Marketing Tech News.

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