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“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.
Welcome back to our three-part series on best practices for on-page SEO. If you’re just joining us, we’ve already covered the importance of good content and how to find and implement keywords. And in part three of our series, we’re going to cover seven of the HTML elements you need to consider in your on-page SEO strategy. First and foremost, is your title tag.
If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.
Today’s landscape of digital marketing and marketing technology calls for systems that help simplify the sales process and fine-tune the sales funnel. This is where
In order to expand your customer base and increase your financial advisory firm’s revenue, you need to invest in marketing. But bringing on a full-time
The coming decade is sure to be one of the most exciting yet thanks to the rapid developments in technology, automation and Artificial Intelligence. Though
Social media is no longer an optional marketing tactic for financial advisors. According to a survey conducted by Putnam Investments, 84 percent of financial advisors
Most professionals spend a good chunk of the day in their inbox, which means it’s a great place for your business to be. That being
Picture this. You’re browsing through Facebook and you find a sponsored post of a shirt that you absolutely must-have. You click on the post, and
Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In
Financial advisors have historically relied on word of mouth, referrals and minimal outbound marketing tactics to expand their client base and increase their book of
- 2019 ONLINE RETAIL MATH: GET THE CHEAT SHEET
Large, successful e-commerce companies are looking at five KPIs in 2019 to grow their businesses profitably.
- KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION
Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy.
- THE DUMMIES GUIDE TO ENTERPRISE CUSTOMER DATA PLATFORMS
Marketing technology has been shown to increase lead conversions, improve sales, raise customer lifetime value (CLTV), and boost average deal sizes.
- Now is the time to relaunch your website
More transactions online in the last year make this a crucial action. The post Now is the time to relaunch your website appeared first on MarTech.
- Customer education is a vital part of the customer experience
How e-commerce product feed solution Channable built Channacademy on the Northpass customer education platform. The post Customer education is a vital part of the customer experience appeared first on MarTech.
- Record growth for CDPs in 2021
New CDPs split about evenly between startups and established vendors. The post Record growth for CDPs in 2021 appeared first on MarTech.
- Three online data collection tips guaranteed to improve your business decision-making
Given current global economic turbulence, business leaders can feel like they’re building on quicksand. Rapidly changing consumer demands, intermittent lockdowns and fluctuating manufacturing and transportation costs are just some of the challenges they’re facing. To remain competitive, it’s more important than ever for businesses to predict trends and anticipate market shifts. Data is the secret... Read more » The post Three online data collection tips guaranteed to improve your business decision-making appeared first on Marketing Tech News.
- Two-thirds of UK consumers return to brands that treat them as individuals
As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). ... Read more » The post Two-thirds of UK consumers return to brands that treat them as individuals appeared first on Marketing Tech News.
- Justin Barrett, Brightcove: COVID, digital transformation and the experience of video
What have been the latest developments at Brightcove? Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market. We’re also... Read more » The post Justin Barrett, Brightcove: COVID, digital transformation and the experience of video appeared first on Marketing Tech News.
- Anti-phishing tool designed by tech companies promises brand safety in emails
The Brand Indicators for Message Identification standard, developed with Google, uses logos on official emails to prove legitimacy and elevate trust.
- Facebook tightens ad targeting to protect privacy of young users
Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content.
- Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features
With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic.
- Snapchat Launches New Ad Campaign to Maximize its Growth Momentum
The new ad campaign will run in various major cities and regions.
- Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World
The numbers show a significant decline in users, though underlying ad performance remains solid.
- Snapchat Shares New Insights into How Friends Connect in the App [Infographic]
The report coincides with International Friendship Day, which is being celebrated this week.
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