resource center

Join our mailing list to receive email notifications on our latest content.

Master these Elements of Branding to Achieve Consistency in Your Business

“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.

Read More »

On-page SEO for Financial Advisors – Part 2: How to Use Keywords to Boost Rankings

If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.

Read More »
  • Your exclusive MarTech preview is here

    Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities. The post Your exclusive MarTech preview is here appeared first on MarTech Today.

  • Rethinking your strategic planning for 2021

    How to change your approach to strategic planning in this fast-moving business environment. The post Rethinking your strategic planning for 2021 appeared first on MarTech Today.

  • How Rakuten Viki is promoting K-drama to a global audience

    A martech stack featuring Movable Ink and Braze is critical to user engagement. The post How Rakuten Viki is promoting K-drama to a global audience appeared first on MarTech Today.

  • Sustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activism

    Whether you think it is a good thing, or a bad thing, CEO activism is a real thing! There are an increasing number of CEOs taking a stand on political and social issues. Their view is that a company should have a higher purpose beyond maximizing shareholder value, and that they can use their position... Read more » The post Sustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activism appeared first on Marketing Tech News.

  • The future of shopping and eCommerce: Perspective from Pinterest

    I joined Pinterest in the height of the global pandemic. From my home office and virtual landscape, I’ve spent the past six months scaling our advertising business in the UK and Ireland, as well as working thoughtfully to ensure that Pinners in these countries have a personalised, meaningful experience on Pinterest to help them create... Read more » The post The future of shopping and eCommerce: Perspective from Pinterest appeared first on Marketing Tech News.

  • Thinking of going shoppable? Don’t forget to A/B test your video ads

    Shoppable video is poised for stardom. Expected to soon become one of advertising’s fastest growing categories, the format is already gaining sizeable investment; with marketing spend climbing by 40% this year in the US alone, up from 33% in 2019. Much of this meteoric rise is due to the recent ecommerce boom. Amid rapid acceleration... Read more » The post Thinking of going shoppable? Don’t forget to A/B test your video ads appeared first on Marketing Tech News.

Schedule an appointment with the Peregrine experts

Our one-email philosophy means the only email hitting your inbox is your confirmation email – because we hate spam too.