resource center

Join our mailing list to receive email notifications on our latest content.

Master these Elements of Branding to Achieve Consistency in Your Business

“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.

Read More »

On-page SEO for Financial Advisors – Part 2: How to Use Keywords to Boost Rankings

If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.

Read More »
  • Never underestimate AI: How retailers can predict the unpredictable

    From hoarding toilet paper to shops shutting their doors, it’s fair to say 2020 was one of the most disruptive years for retailers. According to the ONS, online sales grew by 46% in 2020, compared to the previous year. With consumer behaviour changing rapidly in response to the pandemic, retailers have had to adapt and keep... Read more » The post Never underestimate AI: How retailers can predict the unpredictable appeared first on Marketing Tech News.

  • Back to basics: The five Ws and two Hs of individualised marketing science

    We live in a 24/7 culture, constantly connected with all of our technological advances and smart devices and hyper-personalised media outlets. That is especially true while we’ve lived and worked at home so much since early 2020. As marketers, we also tend to enjoy living in our own self-created, nonstop working world, filling calendars with... Read more » The post Back to basics: The five Ws and two Hs of individualised marketing science appeared first on Marketing Tech News.

  • Three technical trends to consider for your data-driven marketing initiatives

    As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilising “big data” for closing in on 20 years, and articles detailing how effective and popular AI will be in marketing go back close... Read more » The post Three technical trends to consider for your data-driven marketing initiatives appeared first on Marketing Tech News.

Schedule an appointment with the Peregrine experts

Our one-email philosophy means the only email hitting your inbox is your confirmation email – because we hate spam too.