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Master these Elements of Branding to Achieve Consistency in Your Business

“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.

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On-page SEO for Financial Advisors – Part 2: How to Use Keywords to Boost Rankings

If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.

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  • Three online data collection tips guaranteed to improve your business decision-making

    Given current global economic turbulence, business leaders can feel like they’re building on quicksand. Rapidly changing consumer demands, intermittent lockdowns and fluctuating manufacturing and transportation costs are just some of the challenges they’re facing. To remain competitive, it’s more important than ever for businesses to predict trends and anticipate market shifts. Data is the secret... Read more » The post Three online data collection tips guaranteed to improve your business decision-making appeared first on Marketing Tech News.

  • Two-thirds of UK consumers return to brands that treat them as individuals

    As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). ... Read more » The post Two-thirds of UK consumers return to brands that treat them as individuals appeared first on Marketing Tech News.

  • Justin Barrett, Brightcove: COVID, digital transformation and the experience of video

    What have been the latest developments at Brightcove? Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market. We’re also... Read more » The post Justin Barrett, Brightcove: COVID, digital transformation and the experience of video appeared first on Marketing Tech News.

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