Today’s landscape of digital marketing and marketing technology calls for systems that help simplify the sales process and fine-tune the sales funnel. This is where Customer Relationship Management or CRM comes in. A CRM system helps businesses increase profitability through managing customer and prospect information and data taken from different integrated platforms. It provides comprehensive analytics and reporting to improve potential sales deals, marketing campaigns, and account updates.
In this infographic, we will be looking at two popular CRMs – Infusionsoft by Keap and Salesforce. While many think that these two are interchangeable both CRM systems are actually very different based on who they serve and what they offer.