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- Create Date February 11, 2020
Most professionals spend a good chunk of the day in their inbox, which means it’s a great place for your business to be. That being said, the average office worker receives 121 emails every day, but only opens 16 percent of them. And of the opened emails, the average click- through rate on desktop computers is only 13.3 percent.
So how do you break through the clutter and make sure your email stands out? Here are nine ways to optimize your email marketing efforts to get your recipients to open and convert.