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Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In fact, 93 percent of all online experiences start with a search engine, and with Google being the most popular search engine, consumers head to Google to check out their options before making a purchasing decision.
Now, the question is – is your financial services website present or visible enough to respond to their needs and inquiries? This is where SEO, or Search Engine Optimization, comes into play.
Making use of SEO is a digital marketing strategy for the long game, and it may not bring revolutionary results overnight. But given enough time and with the right systems in place, it can do wonders for your business to generate inbound leads. While many of its aspects tend to be more on the technical side, here are some simple SEO steps you can do to improve your website drastically.