“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which brand these taglines belong to. That is the power of impactful, memorable branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.
Welcome back to our three-part series on best practices for on-page SEO. If you’re just joining us, we’ve already covered the importance of good content and how to find and implement keywords. And in part three of our series, we’re going to cover seven of the HTML elements you need to consider in your on-page SEO strategy. First and foremost, is your title tag.
If you’re just getting started in search engine optimization (SEO), you likely associate SEO with one thing: keywords. Researching and incorporating keywords into content and copy has long been an on-page SEO best practice though the strategies and emphasis on keywords have evolved over the years. In part one of our three-part series covering on-page SEO best practices for financial advisors, we talked about creating well-written, informative content. Now it’s time to learn how to optimize that content with keywords.
Search engine optimization (SEO) can feel like an extremely complex topic and it’s true that there are a number of technical elements you need to get right in order to boost your rankings. But at the end of the day, one of the best ways to improve search rankings, bring people to your site and convert them is to create great content. In our three-part blog series, we’ll cover on-page SEO tactics financial advisors can do to create great content that reaches potential customers.
Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In fact, 93 percent of all online experiences start with a search engine, and with Google being the most popular search engine, consumers head to Google to check out their options before making a purchasing decision.
Now, the question is – is your financial services website present or visible enough to respond to their needs and inquiries? This is where SEO, or Search Engine Optimization, comes into play.
Your financial services firm needs to win more clients. And while referrals are great, they aren’t helping you scale in a big way. In order to really grow your business, you need marketing. But a full-time CMO and marketing team is expensive and now isn’t the right time to make that kind of investment. With the rise of remote and freelance workers in the U.S., many small businesses are outsourcing their marketing efforts to a Fractional CMO. A Fractional CMO is a C-level marketing professional who works with companies to remotely grow their business.
To grow your assets, you need to bring on more clients. And as some of your existing clients age out, you’ll need to start attracting a younger crowd. And that crowd is living online. According to a Demand Gen report, 47% of buyers viewed three to five pieces of content before engaging with a sales rep. That means that your prospects need to view three to five blog posts, videos, newsletters, whitepapers or infographics before they’ll start taking your calls or agree to meet with you.