If you’re looking for a career that is both financially rewarding and personally fulfilling, becoming a financial advisor may be the right path for you. This job is more than just managing money – as a financial advisor, you’ll be instrumental in helping your clients achieve their dreams, whether it’s buying a home, sending their …
The Technical & Soft Skills Needed to Be a Financial Advisor Read More »
Sales is an important skill for financial advisors, but it’s more complicated than just trying to sell financial products. You’re selling a relationship. You’re asking people to trust you with their money, and quite literally, their future. That’s why the concept of cold calling can be so daunting for financial advisors. You’re reaching out to …
Cold Calling Scripts for Financial Advisors: A First Timer’s Guide Read More »
Money is intensely personal for most people. So much so, that talking about salaries, debts, retirement savings, and other financial details is often considered taboo among friends and family. As a financial advisor, this places you in a unique position. On one hand, they are already warm prospects. You’ve likely known them for years. You’ve …
How to Approach Family and Friends as a Financial Advisor Read More »
You’re a financial advisor. You know your stuff: how to save, how to invest, how to plan for the future. When it comes to talking about what you do in a way that’s interesting and engaging? You freeze up. It’s not uncommon to feel this way. In fact, many people in plenty of professions feel …
How to Write a Financial Advisor Elevator Speech That Works Read More »
E-mail marketing is an essential part of doing business in the modern world. It allows you to reach a large number of people with your marketing message, and it is relatively inexpensive compared to other marketing channels. However, creating high-converting email campaigns is only half the battle. The other half is making sure your e-mail …
Email Campaign Advice: How to Scrub an E-Mail List Read More »
A website’s search engine ranking can quite literally make or break the success of that site, and by extension, the business it represents. Being on the first page of search engines like Google, Bing, Microsoft Edge, and DuckDuckGo is more than a vanity metric – it affects everything from how many people visit your site …
How to Climb the Ranks with Search Engine Positioning Tools Read More »
As a financial advisor in a registered investment advisory firm, you should always prepare for your meetings whether the client is new or not. There are key documents you’ll want to bring with you and tasks you need to do before the said meeting. As a guide, we will discuss the financial advisor meeting checklist …
Financial Advisor Meeting Checklist for Impactful Client Meetings Read More »
As a financial advisor, you’re responsible for finding and winning over new clients in order to grow your business. But one-to-one outreach is incredibly time-consuming and you’ll need a little extra help building up your client base. To grow your business faster—and with less effort—you need to invest in digital marketing. Though there are a …
Picture this. You’re browsing through Facebook and you find a sponsored post of a shirt that you absolutely must-have. You click on the post, and it directs you to a gorgeously designed website to purchase the item. After placing your order, you are asked to enter your email address. Seconds after checking out of the …
Which Digital Marketing Strategies Work Best for Financial Advisory Firms? Read More »
Social media is no longer an optional marketing tactic for financial advisors. According to a survey conducted by Putnam Investments, 84 percent of financial advisors use social media for business purposes, and of that number, 91 percent have gained new clients through social media marketing. On average, they have seen an increase of $4.9 million …
Social Media Marketing Tips for Financial Advisors Read More »