“I’m lovin’ it.” “Just do it.” “Because you’re worth it.” – without even mentioning the names of these brands, you already know which branding. Of course, these big companies have spent millions on their marketing to achieve these kinds of results by playing their message over and over again through different channels, but if there’s one thing to take away from these giants, it’s that one of the keys to staying top of mind with your consumers is consistency.
Today’s customer has the privilege of having access to unlimited information at the click of a button or a tap of their phone screen. In fact, 93 percent of all online experiences start with a search engine, and with Google being the most popular search engine, consumers head to Google to check out their options before making a purchasing decision.
Your financial services firm needs to win more clients. And while referrals are great, they aren’t helping you scale in a big way. In order to really grow your business, you need marketing. But a full-time CMO and marketing team is expensive and now isn’t the right time to make that kind of investment.
To grow your assets, you need to bring on more clients. And as some of your existing clients age out, you’ll need to start attracting a younger crowd. And that crowd is living online. According to a Demand Gen report, 47% of buyers viewed three to five pieces of content before engaging with a sales rep. That means that your prospects need to view three to five blog posts, videos, newsletters, whitepapers or infographics before they’ll start taking your calls or agree to meet with you.